Want To Get More Sales Out of Your Advertising Dollars?
The E-commerce Email Marketing Checklist
For Boosting Your
E-commerce Sales
A +300-Point checklist used by the top-performing e-commerce brands to maximize their revenue using email & sms marketing — without spending an extra dollar on ads.
Incl. 14-Day Money Back Guarantee
+120 E-commerce Store owners have successfully taken advantage
of the e-commerce email marketing checklist
Works with Email Marketing Services such as:
And All Others...
If less than 40% of your e-commerce sales are coming from email, you’re leaving money on the table
90% of e-commerce brands don’t even sniff those numbers
because they all make the same mistakes.
This is what failing e-commerce brands
tend to do:
All these mistakes can result in a loss of potentially thousands of dollars.
It’s an extremely frustrating place to be in and one I’m all too familiar with...
...but it can be fixed with a few adjustments.
Here’s what top-performing
e-commerce brands do:
All these brands use the same strategy to maximize their sales.
This checklist is based on that strategy.
Tweak your email marketing and get the same results
as the top-performing e-commerce brands.
Stop leaving money on the table and start getting more sales
without increasing your ad spend.
Who could benefit From This Email Marketing Checklist:
- Companies/ Marketers looking to scale their business
- Companies that want to reduce costs for advertising
- E-commerce brands that need an A-Z blueprint for their email marketing campaigns
- E-commerce brands that are looking for that last missing piece to make their email campaigns work
- Marketers & e-commerce brands that want to build high-converting email lists
- Marketers & e-commerce brands who want to learn how to nurture leads effectively
- Marketers who want to learn how to create high-converting email newsletters
- E-commerce brands & Marketers that are trying to take their sales events to the next level with email marketing
- E-commerce brands & Marketers who want to incorporate SMS into their marketing campaigns
“
“A friend of mine recommended this checklist for optimizing my email marketing. This saved me so much time and effort. The visual examples are easy to follow and a godsend if you’re a visual type of person like me.”
Singh R.
What this Email checklist offers
Instant clarity & ensuring essential tasks won’t get skipped
Every task and element essential to building high-performing email campaigns is laid out in a Google Sheet, so you’re sure your campaigns work properly.
A method for quickly determining most impactful actions
Determine which actions take priority while optimizing your existing campaign or building a new one.
A way to easily find holes in your marketing campaigns
Not getting the results you expected? Find out what you’re missing in your email campaigns to boost your marketing and sales performance.
No need to reinvent the wheel. Flows have already been tested
No need to spend time finding out how long to delay consecutive emails. Flows have been tested on thousands of inboxes to determine what type of flow performs the best.
Fast Track Your Progress
Each checkpoint on the list is rated on 3 factors so that you can determine the task its importance for your campaigns:
Priority
Dificulty
Impact
Determine through these 3 factors what you need to do to achieve your individual goals the fastest.
- Looking for easy wins? Focus on tasks with the most impact but are low in difficulty.
- Looking for the most vital tasks? Focus on the tasks with the highest priority and the most impact.
- Trying to make a quick start? Focus on the tasks with the highest priority and the lowest difficulty.
About Optin Office
Optin Office is a website created to give e-commerce brands, and marketers the tools necessary to build their customer base while minimizing ad spending.
After nearly a decade of experience in the marketing world, we have observed a problematic development.
Advertising costs seem to be rising over time, and there are no signs of it slowing down.
If you’re ready to change your email marketing list into a revenue-generating machine, then grab a copy of the e-commerce email marketing checklist.
What our customers Say
“
The E-commerce Email Marketing Checklist proved to be very beneficial to my start-up. After using the checklist, we noticed a considerable growth in the amount of sales our website got.
Mumudu R.
“
A very clear and concise check-list that improved my online store’s performance. It’s easy to inplement and provides a clear picture of where the holes in my campaings were.
sarwar A.
Here's What You'll Get
What's Inside The E-commerce
Email Marketing Checklist
A Quick Breakdown of All the Checkpoints
General Practices
39 points covering the general practices of email marketing
such as preferred settings, list hygiene, tools, lead magnets, and more.
Includes:
- How to properly prepare for every e-commerce email campaign
- How to Prepare Your Product for Every E-commerce Email Campaign.
- The basics of setting up your list.
- And more.
Deliverability
12 points covering deliverability, so you can be sure all your emails reach the inbox of your subscribers and not ruin your IP reputation by accident.
Includes:
- Ways to prevent your email content from triggering spam filters
- How to engage your list without getting blacklisted.
- How to find out if you’re blacklisted
- And more.
Sales Events
28 points to cover everything you need to create email marketing campaigns for your sales events so you can start taking advantage of every special date to get more earnings.
Includes:
- How to set up and manage (pre)sales events
- How to determine what types of sales events work best with your business
- How to customize your messaging to get the most engagement during your events.
- And more.
Sequences
36 points that cover everything you need to know to create email sequences such as welcoming subscribers, post-purchase, abandonment, and more so you can start scaling your business.
Includes:
- Ways to automate “nurturing” your email subscribers.
- 11 different email sequences from welcoming to retention.
- And more.
Newsletters
28 points covering different types of newsletters and the best practices regarding sending them to your subscribers so you can start establishing a relationship with your subscribers.
Includes:
- Best practices for sending email newsletters to your subscribers.
- 10 Email newsletter types for “nurturing” your email subscribers
- 8 Promotional Email newsletter types for promoting sales.
- And More.
Pop-Ups
25 points about pop-ups and how you can improve your email marketing by testing different aspects of the pop-ups so you can increase your opt-in rate without sacrificing exact targeting.
Includes:
- Best practices regarding setting up pop-ups from a technical and legal perspective.
- How to properly A/B test your pop-ups
- And more
Testing
14 points for testing your campaigns to optimize them for the long term and create campaigns resistant to changes in the marketing landscape.
Includes:
- Best practices for testing send times
- Best practices for testing e-commerce email content
- Best practices for testing automated email campaigns
- And more.
Design
17-point checklist for designing your email newsletters, copywriting, and designing buttons so you can create a great user experience that keeps subscribers engaged.
Includes:
- Ways to Write Engaging Copy That Stimulates Sales.
- Ways to use colors to attract rather than reject readers.
- And more.
SMS campaign best practices
27-point checklist covering everything you need to know about SMS marketing. Best practices, Sequences, design, and building full-blown campaigns.
Includes:
- Ways to Write Engaging Copy That Stimulates Sales.
- Ways to use colors in your emails to attract rather than reject readers.
- And more.
Examples
Examples of every point on the checklist that can be used as a reference for creating your personal campaigns.
AI Guide For Designing Emails
Guides with prompts that make it possible to generate beautiful promotional emails without needing designing skills.
Results of The Ecommerce Email Marketing Checklist.
*Based on our annual ecommerce survey.
reported an increase in retention.
reported an increase in
cart-abandonment recovery.
reported an increase in email link clicks.
What Makes This Checklist Different From Free Resources Available Online?
This product isn’t a vague checklist with basic points to remember when doing email marketing.
It’s a practical solution for everyone who wants to maximize sales through email marketing.
The list covers every aspect to ensure your ecommerce store can maximize sales and reduce costs.
I’ve added hundreds of visual examples of each checkpoint so you can see exactly what it looks like and replicate it.
It also contains how-to guides and links to resources for support while building, managing, and optimizing your campaigns.
Instead of wasting money on non-optimized marketing campaigns, this one-time investment will make sure no money will be left on the table.
BONUS: Design Beautiful
Emails With ChatGPT
No need to hire professionals anymore!
Design visually stunning high-converting emails with AI.
Get the Notion file containing prompts and ChatGPT chat examples.
Bonus 01
Design hero image welcome email prompts
Upload or create an image of your product and let chatgpt build beautiful welcome emails.
bonus 02
Design Promotional Emails Prompts
Prompts for letting chatgpt design emails that match the brand of your product page.
bonus 03
Recreate a promotional email tutorial + prompts
Take the best parts of other emails and let chatgpt design a high-converting email that matches your brand and increases engagement.
Our Pricing Options
The Ecommerce Email Checklist ($89)
Additional VAT might be added!
$69
+300 Point checklist covering your entire email marketing strategy:
- Resolve your cart abandonment issues
- Spot the holes in your email campaigns
- Get more sales out of your advertising dollars
Redirection to the checkout page might be a bit slow at the moment!!!
At Optin Office we accept multiple payment methods such as:
After the purchase you'll be directed back to the Optin Office website to download the files.
What Are You Waiting For?
There's absolutely NO RISK with our 14-day Money Back Guarantee. More info about this can be found in our return policy.
❝
This year, I made a big decision to let go of my seven-person team.
That means I can’t leave anything to chance, and this checklist is an absolute lifesaver.
What I loved about it was that it wasn’t just a list of tasks — it also included practical examples that showed me exactly how it’s done.
This way, I knew for sure that I wasn’t missing any essential steps, and my marketing stayed structured and running smoothly through this change in my company.
This checklist is a must-have for any entrepreneur who wants to maximize sales efficiently and strategically!
Rachida — BySanaah.nl (Shopify store owner)
Verified Buyer
Faq.
A Google Sheet file that can also be used on Excel. Some of the links in the checklist also point to notion files containing examples that you can use as reference for your campaigns. It also links to how-to guides that have proven to be useful to our testers while performing the tasks
Yes, during the purchasing process you can apply for future updates and we'll email a new version every time it comes out.
No. It doesn’t matter what type of ecommerce platform you use.
No. You can take advantage of this checklist no matter what type of email marketing service you use.
- A Google Sheets file containing a 300+ Checklist
- Notion files containing visual examples of every checkpoint
- A file containing survey questions for optimizing your ecommerce email campaigns
- A manual for the sheets file
- PDF containing the standard structure of an email campaign.
The checklist works in every niche.
Start Now!
Stop Wasting Ad-Money By Winging your email marketing.
This email ecommerce checklist will help you perform high-converting strategies step by step to maximize your revenue.
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